Tasked with redesigning a generic item, oatmeal seemed like a challenging item to make more beautiful. After coming up with a brand, "Steele's Summit," which plays off of steel ground oats and outdoor adventure, I incorporated nature imagery with chunky sans-serif type and bright colors to bring it all together. The form was inspired by a backpack, and the straps keep the box open so that the packets are easily dispensable when the box is turned upside down, perfect for a cabinet or pantry shelf.
