A healthier alternative to conventional sodas and diet sodas, Zevia contains no artificial ingredients, and is sweetened with plant-derived stevia leaf extract. This is my redesign of their can and logo. The 'z' in Zevia was a great opportunity to focus on type with its interesting shape. Bold colors relate back to traditional soda flavors, while the contrasting colors highlight the brand and draw attention to the subtle halftone image behind it. Non-linear type and wavy blocks of color emphasize the playful, cheerful aspects of the company, creating a fun, modern look that someone would want to pick up off the shelf.
