reSource is a storefront idea I created that combines the concept of recycling plastics into 3D printer filament with that of a ‘paint your own pottery’. The customer brings in approved plastics, usually those that are unable to be recycled through traditional means, that are then ground into plastic flakes offsite. Those flakes are melted down and extruded into filament. This recycled filament is used in the store to 3D print a plethora of objects.
This company is a novel way to encourage both recycling and reuse, but also a vehicle for education about consumer waste and other environmental concerns.
The three-dimensional nature of the product was considered in everything created for this brand. The endless possibilities and rapid advances in technology with 3D printing influenced aesthetic choices, but I also sought to ensure modernity, longevity and adaptability to new circumstances, as both the industry and the company grows and changes. Overall, everything has a fun and, often interactive twist, to encourage, educate, and excite.
The announcement for reSource is a shippable, hinged, 3D-printed, triple-layer box that houses a concurrent two-part informational message to educate the consumer both about how to 3D print a product, and how reSource is different from others, with its focus on recycled filament.
An ad campaign for the brand combines outlines (referencing the software used to create 3D forms) that morph into the exciting objects that are able to be 3D printed. The tagline is as interchangeable as the objects, making it very versatile.
A tangible, physical object shows the customer just a few of the possibilities that 3D printing affords. Openings allow for interaction with actual 3D-printed objects, with more related ideas for other designs the customer can print. The box has multiple applications which all achieve the goal of helping the customer know where to begin.
It can sit on a table in the retail space, hang on a wall like a shelf, or display the objects with clear acrylic or nothing on top instead of hinged lids.
