The ALS Association is an organization close to my heart, so when the opportunity arose to brand an event for a non-profit, I created 'Freeze Out ALS.' Capitalizing on the success of the Ice Bucket Challenge of 2015, a polar plunge continues the trend of freezing for a cure. This idea inspired my type choice of ice, which I colored with blue food coloring and emphasized with purple shadows, extending cool tones throughout the color palette.
