My dear godmother's Richmond, Virginia-based catering and meal service company, Plentiful Foods, was a delightful subject when it came to designing a 20 second ad. Using stunning photography of her truly delicious food made me hungry the entire time I was making this. In a brief 20-second spot, I wanted to convey Plentiful's key messaging concepts of delicious and wholesome, while also highlighting the three services offered. Setting the ad to soothing and calming music subtly captured the "cared for" service that Plentiful seeks to provide.
